Home Fitness NooCube vs. Focus Factor (I Tried Both): Who Wins In 2024?
NooCube vs. Focus Factor (I Tried Both): Who Wins In 2024?

NooCube vs. Focus Factor (I Tried Both): Who Wins In 2024?


Focus Factor is a nootropic you may recognize if you’ve browsed the aisles at your local grocery store. If you’re wondering how it stacks up against other nootropics, I’ve done a full comparison with the effective brain-boosting NooCube nootropic.

Want to know which is my favorite and why?

Quick Verdict

Noocube is easily the superior nootropic when compared to Focus Factor. It uses a dozen well-tested, efficacious ingredients and delivers many of the promised benefits when used long enough. It is one of the best non-stimulant brain power pills on the market.

Focus Factor wins only in price and availability. But cramming over a dozen ingredients into a tiny proprietary blend is not the right way to make a working nootropic, and my experience with the product only confirmed my expectations that it doesn’t work.

Short-Term EffectsNoocube
Long Term EffectsNooCube
Third-Party TestingDraw
Clinical ResearchDraw
Side EffectsNooCube
User ReviewsFocus Factor
PriceFocus Factor
NooCube Nootropic


What Is Noocube?

NooCube Brain Productivity

NooCube is a comprehensive nootropic pill designed for daily use that reduces brain fatigue while improving memory, focus, and mental alertness.

The all-natural, twelve-component supplement works well for athletes, students, gamers, and demanding working professionals. It has the potential to support comprehensive, long-term cognitive growth.

While most benefits come gradually with continuous daily use, others, such as increased mood and reduced anxiety, can be noted after a few days.

My NooCube review has all the details surrounding formulation and my experiences.

What Is Focus Factor?

Focus Factor Nootropic

Focus Factor is a staple brain pill on the American market that has been on sale for decades. The supplement is designed to improve various aspects of mental functioning, such as memory, concentration, and focus.

The company also produces multiple other supplements and products, such as energy drinks and vision enhancement pills. The Focus Factor nootropic has a significant advantage over much of the competition regarding distribution and availability as the product is widely available in many big chains like Costco.

My Focus Factor review goes into detail surrounding the formulation.

Noocube vs. Focus Factor Main Differences

NooCube vs Focus Factor


The stated advantages of Noocube are numerous and cover the entire spectrum of cognitive performance. Specifically, the supplement can improve focus, problem-solving abilities, memory, and mental alertness.

Other benefits of Noocube include eye protection from screen-related weariness and reduced brain fog and fatigue, making it especially attractive for people working in front of screens the whole day.

Focus Factor promises largely the same set of benefits typical for almost all nootropics. These include better memory, concentration, focus, and overall brain health. The product also contains many vitamins and minerals and can be used as a complete multivitamin supplement.


Noocube has a solid list of 12 ingredients working synergistically to enhance the brain in different ways and make it work better.  

Focus Factor is the most underdosed nootropic I’ve encountered. It has 15 active ingredients, all mixed in a proprietary blend totaling 640 mg. For references, this is less than some ingredients needed alone to match the studies proving their effectiveness.

There are two more powerful versions of Focus Factor, Extra Strength and Max Strength, but the differences are mostly not worth the cost. This review focuses on the most popular Original version.

I’ll start the comparison with Noocube’s ingredients because it’s a better product. This is the most recent 3.0 version of the formula, which is a minor but important improvement over prior versions. It modified some of the raw materials to eliminate allergens.

L-theanine, an amino acid found in green tea, is a potent antioxidant incorporated in practically all nootropics due to its proven positive effect on stress relief [1] and improved verbal fluency and executive function [2].

The suggested dose is 200 mg. While Noocube has only 100 mg, L-theanine is known to work well with other substances.

The second foundational nootropic component is L-tyrosine, which improves mind flexibility and multitasking [3]. Noocube contains 250 mg of L-Tyrosine, which is around the norm for nootropics.

The third potent ingredient is the ayurvedic herb Bacopa monnieri. It has been used alone and in formulations to improve verbal learning, memory acquisition, and delayed recall by enhancing the brain receptor’s function [4].

Huperzine A is a substance linked with assisting recovery from brain injuries and enhancing brain function in patients with Alzheimer’s disease [8,9].

Cat’s claw is widely featured in nootropic formulations, including Noocube because it has long been used to promote better cognitive performance. However, there is no clinical data to support these benefits.

Lutemax 2020 is a chemical in Noocube that gets much attention on the official website. It is a blend of three carotenoids that are supposed to improve attention and verbal memory while enhancing eye health.

A study published in the Journal of Aging Research found that older men and women who maintained normal cognitive strength in their later years had higher levels of the three carotenoids in the brain’s information-processing areas.

However, research into Lutemax 2020 is equivocal, and some of its promises may be untrue.

Panax ginseng is a well-researched ingredient in Noocube and has been historically used to reduce stress. Recent research shows multiple cognitive advantages, such as improved working memory and faster recall [5,6,7]

The current version of the formula now contains Choline Bitartrate as an additional ingredient. Recent studies show enhanced memory in older adults and patients with neurological disorders but not in healthy individuals [10].

Resveratrol and Pterostilbene are additional ingredients that may bring solid benefits but haven’t been proven entirely.

I will not pay so much attention to the individual components of Focus Factor because the dosages are criminally low. Still, I will share a few of the components worth mentioning.

DMAE Bitartrate has been shown to improve memory and attention, alertness, and mood and even induce lucid dreams when taken as a supplement [11,12,13]. However, the studies have been done with doses ranging from 500 to 2000 mg, while Focus Factor has 650 mg in total for 15 ingredients.

Focus Factor contains some proven ingredients that are also part of Noocube, such as Bacopa monnieri, Huperzine A, and L-Tyrosine, but in much lower doses.

Phosphatidylserine and DHA are two more noteworthy ingredients inside Focus Factor. The first helps to counteract age-related cognitive decline and supports memory formation, concentration, and problem-solving [14].

DHA plays a significant role in cognitive function, and supplementation may enhance it, but the dose in this product is unlikely to be enough to deliver results.

Stimulant vs. Non-Stimulant

NooCube vs Focus Factor Ingredients

Both Noocube and Focus Factor Pro are classified as non-stimulant nootropics because they do not contain caffeine or other stimulants, providing instant energy boosts.

This simply means you will not feel any effect right after taking a dose but only after prolonged use, which guarantees the accumulation of the substances in the body.

Short vs. Long-Term Effects

Non-stimulant nootropics produce their best results when used consistently.

Manufacturers typically suggest customers take the tablets for three months to assess the full breadth of the product for themselves.

According to my experience, the first more apparent effects begin in the second week, and by the end of the month, you should have a clear sense of whether the nootropic is functioning. This is why I do 4-week testing before doing a review.

Despite the possibility of rapid improvements in attention and stress alleviation, nootropics seek to provide long-term productivity gains.

In the case of Focus Factor, the underwhelming formulation will likely take a few more months before you can see any effects, even if you take some of the more potent versions.

Clinical Research

Noocube has 12 clinically researched components, some of which I have highlighted in this review’s ingredients section. Not all ingredients are studied sufficiently, but even the most speculative ones have been examined to some extent and show solid potential for brain-enhancing effects.

Currently, Noocube doesn’t have a complete formula study.

Focus Factor has a complete study and proudly wears the tag “clinically tested formula” on the bottle. The study is widely available and done as it should be —double-blind, placebo-controlled, and with a parallel group.

The study shows a notable increase in word recall and overall words remembered in memory tests after 6 weeks of intake.

But there is a catch. The study was paid for by the parent company, Factor Nutrition, and was not subject to peer review. So, in my eyes, this is not legitimate research at all.

Side Effects

There aren’t any officially reported side effects from the two supplements. I also haven’t experienced any issues with either during my trials.

Some people can experience headaches and stomach discomfort, though, as is the case with all nootropics. I’ve found a few reviews of Focus Factor customers complaining about these issues, but the percentage of people experiencing them is low.

Still, it’s worth mentioning that a daily dose of Focus Factors consists of four pills, which are harder on the stomach than one Noocube pill.

I guess that if Noocube had all the reviews available, there would also be a couple of negative reviews of people suffering from GI issues when taking the supplement.

User Reviews

Noocube takes the dubious approach of not providing access to user reviews on its website. It’s published only a few select reviews, which are entirely positive. While you can always consult professional reviews and Reddit, I would much rather get the complete end-customer opinions.

Focus Factor may be underwhelming as a product, but at least they have reviews on their website and Amazon.

The official website score is almost 5 stars, while the Amazon score is 4.5. Honestly, I am surprised by so many raving reviews, but the product has been out for a long time and is cheap, so I guess people are happy taking it.


Focus Factor is sold in three different versions: Original, Extra Strength, and Max Strength. This review was done after testing the Original, and the price is for this version.

However, the price may vary a lot depending on where you buy the product from and what package you choose. The prices below are generally the most expensive and the cheapest versions you can get.

Product1 Bottle2 / 3 Bottles3 / 5 Bottles
NooCube$64.99 / 30 servings ($1.95/ serving)$129.99 / 90 servings ($1.44/serving)$194.99 / 150 servings ($1.30/serving)
Focus Factor$29.99 / 37.5 servings ($0.80/serving)$54.75 / 70 servings ($0.78/serving)$77.88 / 107.5 servings ($0.72/serving)

My Experience With Noocube And Focus Factor

NooCube vs Focus Factor Benefits

Noocube is one of my favorite nootropics, while I don’t have much superlatives to say about Focus Factor.

Noocube, like all non-stimulant nootropics, does not provide quick results. However, after the second week of my four-week test, I noticed a significant improvement in my ability to focus on the task at hand, as well as a decrease in my desire to distract myself with pointless amusement.

In the third week, I began to feel more enthusiastic throughout the day, and my afternoon brain fog caused by gazing at the screen had nearly vanished, which was a significant improvement for me.

I knew that Focus Factor wouldn’t work for me, and certainly not only after 30 days of use, but I gave it the most unbiased chance possible. However, the results were as expected, and I haven’t felt any improvements in focus, memory, mood, or any other aspect of mental performance.

Should You Choose Noocube Or Focus Factor?

The choice between the two products is easy: Noocube. It is an outstanding nootropic, thanks to its solid formula containing well-dosed ingredients. It is one of my favorite brain pills, not only when compared to Focus Factor but also in general.

Focus Factor, on the other hand, uses a solid set of ingredients, but they are mixed in a proprietary blend, where only one or two of the ingredients would need the same amount alone to be effective.

The availability and low price make it a popular choice for people who don’t research what they buy beforehand. It may provide benefits if you take it for months or years at a time, but I prefer to take Noocube and feel the effects already in the first month.



NooCube Brain Productivity

A non-stimulant nootropic with a comprehensive formulation for smooth energy and long-term brain health.


Second Option

Focus Factor

Focus Factor

An underdosed nootropic supplement that likely won’t give you brain boosting benefits.



  1. Hidese, S., Ogawa, S., Ota, M., Ishida, I., Yasukawa, Z., Ozeki, M., & Kunugi, H. (2019). Effects of L-theanine administration on stress-related symptoms and cognitive functions in healthy adults: a randomized controlled trial. Nutrients, 11(10), 2362.
  2. Williams, J. L., Everett, J. M., D’Cunha, N. M., Sergi, D., Georgousopoulou, E. N., Keegan, R. J., … & Naumovski, N. (2020). The effects of green tea amino acid L-theanine consumption on the ability to manage stress and anxiety levels: A systematic review. Plant foods for human nutrition, 75, 12-23.
  3. Steenbergen, L., Sellaro, R., Hommel, B., & Colzato, L. S. (2015). Tyrosine promotes cognitive flexibility: evidence from proactive vs. reactive control during task switching performance. Neuropsychologia, 69, 50-55.
  4. Morgan, A., & Stevens, J. (2010). Does Bacopa monnieri improve memory performance in older persons? Results of a randomized, placebo-controlled, double-blind trial. The journal of alternative and complementary medicine, 16(7), 753-759.
  5. Park, K. C., Jin, H., Zheng, R., Kim, S., Lee, S. E., Kim, B. H., & Yim, S. V. (2019). Cognition enhancing effect of panax ginseng in Korean volunteers with mild cognitive impairment: a randomized, double-blind, placebo-controlled clinical trial. Translational and Clinical Pharmacology27(3), 92-97.
  6. Kennedy, D. O., Reay, J. L., & Scholey, A. B. (2007). Effects of 8 weeks administration of Korean Panax ginseng extract on the mood and cognitive performance of healthy individuals. Journal of Ginseng Research31(1), 34.
  7. Kennedy, D. O., & Scholey, A. B. (2003). Ginseng: potential for the enhancement of cognitive performance and mood. Pharmacology Biochemistry and Behavior75(3), 687-700.
  8. Li, J., Wu, H. M., Zhou, R. L., Liu, G. J., & Dong, B. R. (2008). Huperzine A for Alzheimer’s disease. Cochrane Database of Systematic Reviews, (2).
  9. Mei, Z., Zheng, P., Tan, X., Wang, Y., & Situ, B. (2017). Huperzine A alleviates neuroinflammation, oxidative stress and improves cognitive function after repetitive traumatic brain injury. Metabolic Brain Disease, 32, 1861-1869.
  10. Lippelt DP, van der Kint S, van Herk K, Naber M (2016) No Acute Effects of Choline Bitartrate Food Supplements on Memory in Healthy, Young, Human Adults. PLoS ONE 11(6): e0157714. https://doi.org/10.1371/journal.pone.0157714
  11. Malanga, G., Belen Aguiar, M., D Martinez, H., & Puntarulo, S. (2012). New insights on dimethylaminoethanol (DMAE) features as a free radical scavenger. Drug metabolism letters, 6(1), 54-59.
  12. Blin, O., Audebert, C., Pitel, S., Kaladjian, A., Casse-Perrot, C., Zaim, M., … & Marien, M. (2009). Effects of dimethylaminoethanol pyroglutamate (DMAE p-Glu) against memory deficits induced by scopolamine: evidence from preclinical and clinical studies. Psychopharmacology, 207, 201-212.
  13. Dimpfel, W., Wedekind, W., & Keplinger, I. (2003). Efficacy of dimethylaminoethanol (DMAE) containing vitamin-mineral drug combination on EEG patterns in the presence of different emotional states. European journal of medical research, 8(5), 183-191.

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James de Lacey James is a professional strength & conditioning coach that works with professional and international level teams and athletes. He owns Sweet Science of Fighting, is a published scientific researcher and has completed his Masters in Sport & Exercise Science. He's combined my knowledge of research and experience to bring you the most practical bites to be applied to your combat training.